Home Pricing 101

custom made mailboxBuyers determine value by what’s called comparison shopping. In essence, buyers look at two prime elements when shopping  for a property:

  1. Value…or particulars a home offers a buyer such as a having or not having a pool, tiled roof, hurricane shutters, etc…and
  2. Price

Then, a buyers compares these two elements against other similar properties in the immediate neighborhood to make a decision what gives them the most value for the price.  Hiring the right agent to assess the value of  a property is pivotal, perhaps even more than advertising and client service.  Not having the right price on a home can mean the difference between a property selling in 30 to 60 days as opposed to not selling at all.

Keep in mind that pricing a home is an art. There is no formula. So…during a listing presentation, ask your agent…”how do you calculate the price”. If it makes sense, hire them. if it does not, move on. If the logic makes sense, great. If it does not…ask questions. An agent that knows what they are doing will answer all your questions with confidence and ease regardless of how much you may or may not like what you are listening too.

Yes…look out for confidence and ease. Why? The price of your home is created by market forces, not an agent. If we had that kind of power, we would be sipping margaritas in Tahiti on our private island. Since we have no control over price, we are merely the messengers of this data.

And because of this notion, there is no reason why a real estate should not be confident and at ease when delivering the price.  Any lack of the latter means two things: the agent is not telling the truth in order to get the listing OR they are not sure how they derived your home price.

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