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Closed sales down, inventory down, and prices up. All indicators pointing to a healthy seller’s market compared to last year. Taking “risk” into consideration, real estate remains one the most solid investments compared to stocks, bonds, etc.
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No matter how you look at it, either with a Bulls or Bears perspective, the housing market price expectations are looking great for the years to come!
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Google conducted a research on what factors people value the most when choosing a real estate agent. It was a surprise to find out that honesty ranks way up there compared to negotiation skills, experience and brand. I just want to say THANK YOU! to all my clients for trusting me in such an important transaction.
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Who to choose in the event of selling is a million dollar question for many homeowners?
The quick answer is: it doesn’t matter.
The real answer: companies don’t sell homes. Agents do.
So I recently listed a client’s home for sale by the Calusa area in Kendall. This is a prospect that simply went online and found three real estate agents. Appointments were made with each, and I was the lucky chosen one to represent the seller.
According to the seller, I was competing against an agent from Remax and an agent from Coldwell Banker. During the interview, the seller asks me; “Who the heck are you? Never heard of your company name.” And I replied; “K&A Realty…family business.”
His next question was; “why should I hire you if you are unknown?”. I replied; “all you need to feel is convinced that the agent you hire will sell your home for the highest possible price within your time expectations. As for branding, logos, company names, the car I drive, cologne I wear…all that might as well go down the drain”.
There are a few other compelling reasons I provided to the seller as to why it does not matter if you hire a big or small company, but I’ll leave that for our appointment (yes…you reading this).
Am sure most of us have seen big realty companies advertise on TV during prime time. Ever seen your home address included in those ads? Nooo!
See, what big companies do want you to “feel” is that you are hiring a corporation with bells and whistles to handle the sale. And real estate agents from big companies drill this “feeling” at appointments with one goal in mind. Get the listing.
Watch out. Don’t be fooled by this. You may be hiring a part time Realtor that sold two listings in the past twelve months. And one of them was their own home 🙂
Lastly, half of the top agents nation wide run their own show under their own name. And I am one of them. Why would that be?
Buyer mindset for today’s market. What’s it like? How must you think to score the right deal given an opportunity?
The only way I can describe what you must be: patiently aggressive. Now…what the heck is that?
Today’s market consists of a historic low inventory. Add to that the portion that is made up of foreclosures and short sales. These type of properties are usually priced from fair market value up to 10% below it. This combination has created an outrageous demand for good homes in good areas.
Patiently aggressive buyers are like tigers hunting for deer after months of hunger. They wait for the right deal to cross their way because they know its coming. And once it comes, they don’t think. They act. They don’t plan. They execute. They don’t compare, analyze or start pondering if there is a better deal out there.
And in today’s market, for you the buyer, this is the right mindset you must have in order to score on a great deal. Ever heard of the saying, ” the deal of the century comes once a week”. Well, in this market, its coming once a month. So you must be ready.
Off-course, nothing is ever done without the right preparation. And where do you start? With a real estate agent?
Before stepping onto your car to view a single property, a real estate agent must explain to you three factors and not just simply throw you into a safari with a blessing. The three factors are:
In conclusion, the above explanation is for buyers that claim they want a “hot deal”. And most buyers do. The problem is that lost of buyers and or their real estate agents are not aggressive by nature.
Mario Avalos 